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Financial & Commercial

Net Rate

The base cost a supplier charges a distributor, before any markup or margin is added.

In simple terms

Net rate is the wholesale price you buy at — your profit gets added on top of this.

Real-world example

A tour operator buys a hotel room from a bedbank at $100 net per night.

Why it matters

Net rates are the foundation of nearly all B2B travel commerce — everything else is built on top of this number.

Common mistake

Confusing net rate with sell rate — quoting a net rate to a customer by mistake is a costly, common error.

Interview question

What's the practical difference between operating on net rate versus a commission model?

Related terms
MarkupMarginCommissionB2B
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